By Jack Pollock


These are the three pages of the digipak, the first being the middle page, the second being the back page and the third being the front page. We decided to have the protagonist in the digipak since she is central to the narrative of the music video, which is very narrative orientated. We also continued the theme of sunsets and beaches since some of our most common shots were of sunsets, so it is more likely to stick in the consumer's mind. As well the beaches conform to the convention of indie music since Mayday Parade do have an indie sounding influence. We used photoshop on this as well as using it for the poster due to the technical adaptability of the program to do almost anything possible with photo-manipulation. I had to invert the photo so the flower was on the other side of Emma's head, since otherwise there would be a void where the flower is and it helps with her characterisation. I also had to darken her skin, since the photo is very dark so otherwise she would look too bright in comparison.We had to take many examples from other CDs and digipaks on how to structure our digipak such as Mayday Parade's original album cover of the EP Valdosta. The use of the girl with a similar complexion shows how we applied the conventions of the band with album cover. We could have used the same drawing style, however we have more expertise using photoshop and none in art. This carries the same dark colour scheme and I used and a similar cursive font which I instead used for Mayday Parade's name, since I think their font is very unoriginal and bland and doesn't show off the band's character very well. By Sam Austin
By Sam Austin
This is our final poster. It correlates far more with the sunset theme of our digipak which we received feedback that it was too different from the themes of our music video and especially the digipak, since people would recognise the poster was selling that particular CD. It was also far easier to place the sunset behind Emma and make it look like one picture since the mosaic pixelates the pictures. We also forgot to put the links on the bottom of the page which is a standard convention of posters.
This is the first draft of our poster, using the mosaic effect of the actual pictures as smaller pixels of the actual picture to portray inner conflict the protagonist faces in the narrative of the story. I then imported the same fonts from the digipak to make sure there is correlation between the item going on sale and the poster promoting it. We put emma into the poster since the song and music video are very narrative based, so it made sense to have the protagonist in the poster. © 2010 My Web Blog
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